BYO By The Numbers

Reach the largest audience of homebrewers anywhere... 135,000 readers every issue! Our homebrewers throughout North America will spend over $103 million in 2012 on supplies and equipment. Come Grow with us in 2012!

• 135,000 readers every issue
• Over $103 million spent by readers annually on homebrew supplies and equipment.
• 837,000 advised by readers on homebrew purchases each year.
• 13,867,200 gallons of homebrew made per year by readers.
• Over $118 million spent annually by readers on craft and import beer.
• 1.6 million advised by readers on craft and import beer purchases each year.
• 62% of readers rely on Brew Your Own as their only home brew or beer publication.
• 1,000,000 new subscription promotion pieces planned for 2012.
• 6,250 newsstand and retail outlets carry Brew Your Own.
• 76% of readers have purchased a product in the last year as a direct result of a Brew Your Own advertisement.

Brew Your Own is the #1 selling homebrew magazine!

In the past 16 years we've sent out over 11.1 million direct mail subscription offers and we don't plan on slowing down in 2012. Our aggressive marketing programs and strong editorial content are how we continue to attract new brewers. 17% of BYO readers have been brewing just one year or less - that means fresh prospects for you. Plus, our paid circulation is more than double that of our nearest competitor. You get more impressions for your money with BYO advertising.

Reap the benefits of our aggressive marketing plans for 2012

We invest in promotions like no other magazine in the industry to deliver new prospects for you.

• Internet Promotions - Online subscription offers will run on Amazon.com, our own Byo.com and other beer websites.
• Direct Mail Campaigns - Over 500,000 new subscriber pieces will be mailed
• Newsstand Promotions - We will add to our current network of over 6,000 bookstores and 250 homebrew shops carrying our magazines. Several hundred copies of BYO are also sold in homebrew shops in the United Kingdom and Australia. Plus we will invest in special in-store promotions with large bookstore chains such as: Barnes & Noble and Chapters.
• Package Inserts - Over 250,000 promotions will be placed in homebrew retailer customer bags and catalogs next year.
• Gift Promotions - Over 100,000 direct mail pieces will be sent during the holiday months to BYO subscribers encouraging gift subscriptions to their brewing friends and relatives.

Editorial: Packed with Information and Keeping the Fun in the Homebrewing Hobby

BYO is fun as well as informative. We get dozens of letters every month and they say the same thing: "This magazine is written just for me. It is easy to read, I always learn something."

Reader involvement is the signature of the magazine - our pages are loaded with people pictures, reader tips, recipes and interesting homebrew set-ups.

Reader Survey Active Hobbyists:

• Each BYO reader makes on the average 10.7 batches a year.
• Spends an average of $763 a year on homebrew equipment and supplies.
• Spends an average of $877 per year purchasing craft and import beers.

Influential Buyers:

• Each reader advises an additional 6.2 other people a year regarding their selection of homebrew equipment and supplies.

Buying Power:

• Average household income $104,013
• 76% have purchased, or plan to purchase, a product directly as a result of an advertisement in BYO.
• 62% of our subscribers rely on BYO as their only homebrew magazine.

BYO Advertising Delivers

• Last year 81% of BYO advertisers ran in multiple issues and 55% ran full year contracts. They didn't run on long-term contracts because we're nice guys (which we are) - they ran because advertising in BYO really works!
• BYO advertisers receive hotlinks on byo.com so readers can learn more about your products right away. This service is FREE!

Circulation Story 50,000 Paid Copies

We promote heavily with direct mail and on the newsstand to find you new customers. Our efforts have paid off. We continue to attract more and more new hobbyists as subscribers.

38,000 Paid Subscribers (print & digital editions)

BYO is the only brewing magazine that actively promotes subscriptions through direct mail. In 2012, we will send out 1,000,000 new subscription pieces.

10,200 Copies Sold on Newsstand

BYO is sold in over 6,000 locations, including virtually every major bookstore chain and key newsstand in North America.

1,800 Copies Sold in Homebrew Stores

BYO is sold in 250 homebrew stores in special point-of-purchase displays. Each copy sold has an additional 1.7 person pass-along readership.

Total readership over 135,000!

For more information about advertising please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us at (802) 362-3981.